How to find keywords for your SaaS landing page

Most SaaS founders guess at keywords. They pick a phrase that sounds right, ship a page, and wonder why traffic never shows up.

The fix is not more content. It is better demand signals before you write.

Start with what you already rank for

If Search Console is connected, your existing queries are the best seed list. Look for:

• Queries with impressions but few clicks (title or intent mismatch)
• Queries where you rank on page 2 (small improvements can move the needle)
• Queries that match a feature you already ship

These are not vanity metrics. They tell you what Google already associates with your site.

Use Trends to spot rising demand

Google Trends helps you see whether interest is growing or fading before you commit to a new page.

Pair Trends with your top queries:

1. Pick 3 to 5 queries from Search Console
2. Check trend direction over 12 months
3. Prioritise rising topics where you have product fit

Turn signals into pages

Every keyword opportunity should map to a clear action:

• Create new page when demand exists but you have no strong URL
• Update existing page when you rank but CTR or position is weak
• Target this keyword when one page almost matches but the angle is off

That is the loop growseo is built around: demand in, ranked actions out.

What to do this week

1. Export your top 20 queries from Search Console
2. Mark which ones already have a dedicated page
3. Pick one rising query and either create or refresh a page this week

One focused page beats ten vague ones every time.